Short answer: upload square product images at 2048 × 2048 pixels. Shopify accepts up to 5000 × 5000 px (25 megapixels) and files under 20 MB. Use the same aspect ratio for every product so your collection pages line up.
Shopify product image limits
| What | Value |
|---|---|
| Recommended | 2048 × 2048 px, square |
| Maximum | 5000 × 5000 px or 25 megapixels |
| File size | Under 20 MB |
| Best formats | PNG, then JPEG (WebP, HEIC, GIF and others are accepted) |
| Aspect ratio | Any, but the same for every product’s featured image |
| Video | Up to 10 minutes, 1 GB, 4K; MP4, MOV or WebM |
From Shopify’s Help Center “Product media types”, checked October 2026. Your theme may crop images differently; check its settings for “image ratio” or “crop”.
Square, portrait or landscape?
Square is the safest default: most themes show it without cropping, and it reuses well for Facebook and marketplaces. Portrait (4:5) works well for clothing, because a standing person or a hanging garment fills it better, and it matches Instagram posts. Whichever you choose, set it once in your theme and make every featured image the same shape.
Which photos a product page needs
- Featured image: a clean shot of the whole product. This shows on collection pages and in Google Shopping.
- Lifestyle images: the product in a real setting. These sell the feeling and show scale.
- Details: materials, texture, labels, hardware.
- On-model (clothing): how it fits and falls.
A workshop phone photo of an armchair became a clean studio featured image, a lifestyle room and a Christmas scene for the homepage banner and holiday collection.
Keep your store fast
- Shopify serves resized versions of your images automatically, so uploading 2048 px is enough. Huge files don’t make the store look better.
- Save photos as JPG at 80–90% quality unless you need transparency.
- Write alt text for every image: what the product is, its colour and material. It helps Google Images and screen readers.
Questions sellers ask
What size should Shopify product images be?
2048 × 2048 pixels, square, is Shopify’s own suggestion. It is big enough for zoom on most themes and small enough to load fast.
What is the maximum image size on Shopify?
Product images can be up to 5000 × 5000 pixels or 25 megapixels, and must be smaller than 20 MB.
Do Shopify product images have to be square?
No, but every product image should use the same aspect ratio so products line up on collection pages. Square is the easiest choice for most themes.
Which file format is best for Shopify?
Shopify suggests PNG first, then JPEG. For photos, a good-quality JPG is usually smaller and loads faster. WebP and HEIC are accepted too.